Bubba Wallace’s story, star power attracts Vegas sponsor

Bubba Wallace has quickly become one of NASCAR’s breakout stars, and his No. 43 car has another new sponsor this week: The Cosmopolitan of Las Vegas.

The trendy casino hotel in heart of the Strip initially had planned to skip sponsoring a car this year after appearing on Daniel Hemric’s Xfinity Series car last year. A different marketing strategy for 2018, which focused on its recent room remodeling, wasn’t going to include NASCAR.

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