MARCH 3, 2018 BY JEFF GLUCK

Bubba Wallace’s story, star power attracts Vegas sponsor

Bubba Wallace has quickly become one of NASCAR’s breakout stars, and his No. 43 car has another new sponsor this week: The Cosmopolitan of Las Vegas.

The trendy casino hotel in heart of the Strip initially had planned to skip sponsoring a car this year after appearing on Daniel Hemric’s Xfinity Series car last year. A different marketing strategy for 2018, which focused on its recent room remodeling, wasn’t going to include NASCAR.

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