Budweiser Clydesdales Visit South Point Hotel & Casino


The Challenge

Secure significant local coverage for a PR stunt at South Point Hotel & Casino in which the famed Budweiser Clydesdales visited the property.

Budweiser Clydesdales Visit South Point Hotel & Casino

The Challenge

Secure significant local coverage for a PR stunt at South Point Hotel & Casino in which the famed Budweiser Clydesdales visited the property.

Our Approach

A PR stunt was created to have one of the Budweiser Clydesdales play a game of blackjack along with one of Budweiser’s Dalmatians, South Point’s owner and South Point’s general manager. We created an appealing image both for real-time and post-event coverage. Local Las Vegas television, photographers, and gaming media were pitched to cover the event.

Results 

Coverage of the stunt was secured in media outlets targeting the coveted local customer base for South Point. Media placements included:

  • An image of the black jack game on the front page of the Las Vegas Review-Journal.
  • Interactive video and photo coverage on the Las Vegas Review-Journal website.
  • Coverage from popular local entertainment blogger Robin Leach on the high-traffic Las Vegas Sun website.
  • Live coverage on KVVU FOX 5 prior to the event and post-event coverage on the channel’s 10 p.m. news following the event
  • South Point was so pleased with the execution of the stunt they opted to post to an image to PR Newswire’s Times Square video board in New York City
  • Total media impressions from the stunt were more than 2.5 million in the local market

Million Local Impressions

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5230 W. Patrick Lane
Las Vegas, NV 89118

Phone: 702.737.3100
Email: info@kirvindoak.com

Phone: 702.737.3100
Email: info@kirvindoak.com