Integrated Resort Experience


The Challenge 

Reaching it’s 15th year in 2015, show organizers recognized the growing distribution of   revenue across resort properties and sought to evolve the show offerings to embrace   this growth and demonstrate how technologies, products and services can entire visitors to stay on property longer and help operators to optimize revenue across the enterprise.

Integrated Resort Experience

The Challenge 

Reaching it’s 15th year in 2015, show organizers recognized the growing distribution of   revenue across resort properties and sought to evolve the show offerings to embrace   this growth and demonstrate how technologies, products and services can entire visitors to stay on property longer and help operators to optimize revenue across the enterprise.

Our Approach

We began with the end goal in mind: brand and guidelines that would direct development of all communication efforts that included traditional, digital, social media, collateral and on-site signage for this new ground-breaking tradeshow offering.

Results 

IRE reached registration goals consistent with launching a new tradeshow in Las Vegas.

Approximately 3,500 industry professionals attended IRE in 2015.

Attendees

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5230 W. Patrick Lane
Las Vegas, NV 89118

Phone: 702.737.3100
Email: info@kirvindoak.com

Phone: 702.737.3100
Email: info@kirvindoak.com