Westgate SuperBook


The Challenge

Westgate Las Vegas renovated their SuperBook in 2015, the largest Sports Book in LV. We were tasked with rebranding the SuperBook to the male 21+ sports better/enthusiast, locally and in top feeder markets.

Westgate SuperBook

The Challenge

Westgate Las Vegas renovated their SuperBook in 2015, the largest Sports Book in LV. We were tasked with rebranding the SuperBook to the male 21+ sports better/enthusiast, locally and in top feeder markets.

OUR APPROACH

KDC created a multi-pronged campaign to coincide with key sporting events:

  •  High-impact ads on LV Review Journal sites, including home page takeovers and interstitials
  •  Major retargeting for LV and SoCal with pixels on Westgate’s web page
  •  3-month March Madness campaign with ESPN.com and Covers.com, geo-targeted to LV and SoCal
  •  Mobile geofencing of The Strip during basketball games
  •  Mobile geofencing of NFL stadiums in San Diego, L.A., Phoenix and SF, during home games

 

Results

March Madness campaign delivered 9,924 total clicks with 6,7M impressions and overall CTR of .15%

Stadium geo-fencing resulted in a CTR of .64%, 6x the industry standard, w/ 5M impressions from L.A.

Million March Madness Impressions

the standard industry CTR

5230 W. Patrick Lane
Las Vegas, NV 89118

Phone: 702.737.3100
Email: info@kirvindoak.com

Phone: 702.737.3100
Email: info@kirvindoak.com