No question about it, Tiger has got himself into a particularly interesting public relations nightmare. But, the good news is people like our very own Dave Kirvin might just hold the key to re-establishing his public image. For those of you who haven’t already read it (and we apologize for not posting earlier, but we had some technical difficulties with our blog platform), check out Rick Reilly’s recent column on, chock-filled with PR tips from Dave Kirvin to Tiger Woods.

Tiger, if I were you, I’d listen!