The timeliness of this post is a little off with the smash Lego Movie premiere a few weeks behind us, but this recent Mashable article on a forthcoming Simpsons Lego set got me thinking about my favorite childhood toy and my current career.
What I loved so much about Legos were the endless possibilities upon receiving a new set. Sure, you’d follow the instructions and build the intended design to get things started. And sure, that design, maybe it was a pirate ship, medieval castle, or a spacecraft, was a beautiful work of plastic architecture. But after two or three weeks of playing ever so cautiously with that initial design to avoid destroying your hard work, your mind would start to see those individual Lego pieces as part of a broader and newly concocted design, created solely in the recesses of your imagination. That’s when the fun really started.
What if I took a few of these pieces from the pirate ship and put them together with, say, a few of these pieces from the spacecraft? And hey, Chewbacca from that Star Wars set looks like he wants to join some medieval knights for a joust on this newly built, floating interstellar castle. But wait, the interstellar joust event is now being attacked by Batman on a horse and his motorcycle gang. (I can only assume George R.R. Martin just plays around with ridiculous Lego storyboards like this one before he starts writing a new Game of Thrones book and kills off our favorite characters.) Anyway, Legos were, and still are, so amazing because of what they enable kids to create and execute from nothing.
I write this not to subject you to my awesome memories of childhood leisure but as a reflection of that time spent building my imaginary adventures and how those playtime hours set an early foundation for my current work in PR.
So often we place a premium on creating PR plans for our clients to open a new restaurant, announce the latest band lineup or do any of the myriad awesomeness KDC has the honor of representing in this city. These initial plans will generally pay off in amazing results for our clients whether it’s through increased business and revenues, that front-page exposure they wanted or a direct channel to new customers through an increased social media following. We will look at these results proudly for a week or two because the execution of a great design is something to celebrate. But then, and this is what I think is the fun part, it’s time to tear those plans apart and piece together your floating interstellar castle to continue generating new, creative results for your clients. How great is that?!
This is what makes a creative career path so appealing. We have the ability to take items that have worked for one campaign, items that have never been tried before, or even items that may have failed in previous campaigns and put them all together to build our latest creation or idea – with approval of all our clients reading this, of course. I used to love doing this exact thing with Legos in my bedroom and the fact I get to practice this same basic concept on a daily basis as an adult is a pretty solid.
So while the various building blocks may have changed from plastic to everyday PR practices, if you happen to walk past my office and see me pounding away on my keyboard, odds are strong I’m still just trying to imagine how to put Chewbacca together with a horse-riding Batman and have it result in a front-page story for my client.
Matt Guidish is a Senior Account Executive at KDC