Debbi is one of Las Vegas’ premier branding and media planning strategists. Debbi oversees brand development and research, brand architecture, media strategy and planning, product and promotion integration, management of property relations and sales channels.
Since joining Kirvin Doak Communications in 2005, Debbi has directed the development of the Marketing Division of Kirvin Doak Communications. This division has clients in entertainment, hotel/casino, retail, fine dining, hospitality, education and associations. Clients have included Phantom Las Vegas, Blue Man Group, Jersey Boys, Wolfgang Puck Fine Dining, Wolfgang Puck Casual Dining, Agua Caliente Hotel/Casino, Spa Resort Casino, Red Rock Casino, XPRIZE Foundation, Nevada State College, Nevada Mining Association and Las Vegas Springs Preserve.
Debbi directed the brand development for the successful opening of the 180-acre Springs Preserve in 2007, the marketing strategy for the Blue Man Group relocation to Monte Carlo in 2012, and media strategy for the Wolfgang Puck Fine Dining Group nationally.
Prior to joining Kirvin Doak in 2006, she spent the 13 years in the hospitality industry at Luxor, Mandalay Bay and MGM Grand. Her experience has been in both the sales and marketing arena of several leading resort destinations in the Las Vegas market.
Debbi launched the re-branding campaign for Luxor and was the Director of Advertising for the successful opening of Mandalay Bay Resort & Casino. She planned and managed a launch and entertainment budget for Mandalay Bay in excess of $15 million in 1999.