NASCAR Relationship Demonstrates Credit One Bank’s Broader Strategy
Building on its initial sponsorship in NASCAR, Credit One Bank continues to spread its sports marketing locally and nationally to build customers.
Credit One Bank approaches its partnerships looking to build customers and attract employees.
The two-pronged approach will be exemplified this weekend as Kyle Larson and his Credit One Bank car will be at the Pennzoil 400 at Las Vegas Motor Speedway. This is the fourth season as a sponsor of NASCAR and Chip Ganassi Racing and, specifically, the primary sponsor of Larson’s No. 42 Chevrolet.
“We’ve seen good improvements in our awareness,” said Laura Faulkner, Credit One Bank vice president of marketing. “NASCAR has been there since the beginning, producing the results we were looking for, so it’s adding on to that.”
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