Pasquale Rotella on First Power List Placement & Becoming the ‘Willy Wonka of EDM’

In 2011, Insomniac Events moved its marquee festival, Electric Daisy Carnival (EDC), from Los Angeles to Las Vegas — a gutsy decision that required founder/CEO Pasquale Rotella to pull together millions of dollars in independent financing. “They were acting like it could never be done or that I was the problem, and it was treated like the movie Footloose,” says Rotella. “I was the outlaw bringing the devil music to L.A. No dancing allowed.”