Nevada Motorcycle Safety Program launches new campaign
This spring, the Nevada Rider Motorcycle Safety Program launched a new, statewide intersection safety campaign across digital platforms.
The campaign features video PSAs and targets motorists crossing paths with oncoming motorcyclists while making left turns through intersections.
With this campaign strategy, the program hopes to change motorists behaviors and become one step closer to Zero Fatalities on Nevada’s roadways.
The storytelling and illustrative campaign videos showcase the two dangerous driving behaviors of focus. Through video PSAs promoted on YouTube, Facebook and Instagram, Nevada drivers will be reminded to slow down, look left, right and left once again, and be aware of their surroundings before making that left turn.
For additional information and to follow along with the campaign, please visit nevadarider.com