Zero Fatalities Program launches ‘Worst Year Ever’ campaign to save lives, impairment a major factor
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LAS VEGAS (KLAS) — The Zero Fatalities Program is debuting its “Worst Year Ever” campaign to remind people to drive sober, not speed, buckle up and watch out for others to save lives. So far, 224 people have lost their lives on Nevada’s roads, which is 6% higher than last year.
“The ‘Worst Year Ever’ campaign integrates an emotional tie to current social climate with the message that it is up to everyone to look out for one another on Nevada’s roads and practice safe driving behaviors,” said Zero Fatalities Program Manager Andrew Bennett.