Insomniac Unveils Multi-Date Audiovisual Drive-Through Experience ‘Electric Mile’ in SoCal
12:15 PM, Friday, 12/04/2020
By: Ryan Borba
Insomniac’s Pasquale Rotella has announced the debut of the Electric Mile, a brand new, fully immersive, audiovisual drive-thru experience at Santa Anita Park in Arcadia, Calif., an hour-long experience that opens Jan. 1 with a curated soundtrack accompanying attendees as they travel 1.5 miles through light installations and visual effects in a COVID-safe environment from the comfort of their own cars.
Tickets are on sale now, with multiple dates into January, although it is unclear how long the event will run.
Attendees’ vehicles will travel through seven unique worlds of Insomniac’s festivals and brands, including EDC, Beyond Wonderland, Nocturnal Wonderland, Escape, and Countdown, complete with music, lights, lasers, smoke machines, and more.
Insomiac founder and Electric Daisy Carnival mastermind Rotella said he has long wanted to create a unique audiovisual rave drive-thru that highlights the art and magic of the dance music community.