See All the Uniforms the Staff of Virgin Hotels Will Be Wearing

Barbara Bell, a Las Vegas native and president and CEO of Bell Uniform Design, shares her vision for the property’s aesthetic

By Nicole Cormier | @nicolecormierwrites

Virgin Hotels Las Vegas released the uniform concepts for the reimagined off-strip property set to open in early 2021, and the chic and thoughtful designs remind us that costuming is a major part of this city’s archetypal image.

In other cities, the word uniform evokes imagery of military fatigues, the blues of law enforcement or maybe even the unflattering garb of the staff at your favorite fast-food joint. In the resorts, casinos and clubs of Las Vegas, uniforms are sparkly cocktail dresses, dapper suits and pressed formal wear. A resort’s uniforms aren’t simply an outfit, they’re eye-catching costumes, representing a major element of a resort’s brand. And because of this, they must be meticulously designed.

That’s why Virgin Hotels Las Vegas called on locally based Bell Uniform Design to create a uniform program that embodied the casino resort’s branding, while also ensuring that the staff felt comfortable and stylish while at work.

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