Life is Beautiful early bird tickets going on sale

Think of it as a musical Rubik’s Cube.

Justin Weniger chuckles when he reflects upon how many different proposed versions of the Life is Beautiful music and arts festival roster there have been over the past 12 months, an ever-shifting puzzle amid the uncertainty shrouding the live music industry during the pandemic.

“The iterations of the lineup, it feels like we’ve done 30 of them at this point,” the CEO of the three-day event notes. “It’s been wild.”

That lineup is officially set — it will be released next week.

In the meantime, after taking 2020 off, the festival is finally ready to put early bird tickets on sale at 10 a.m. Thursday for this year’s fest, scheduled for Sept. 17-19.

Though music gatherings across the country have had to keep rescheduling because of the pandemic, Life is Beautiful will be one of the first festivals to reveal a new, previously unannounced lineup. It aims to be among the early big-tent events back in action late this summer.