Virgin Hotels Las Vegas: First In
Vegas’s cool factor just shot way up.
When Peter Morton opened his hard-partying Hard Rock Hotel and Casino in 1995 on Paradise Road, a mile east of the Las Vegas Strip, it was dubbed a Vegas resort for a new generation. And that generation made some of the city’s wildest (and perhaps haziest) memories standing in lines stretching from the casino to the notorious Rehab pool party, where cabanas could go for $10,000 and making it rain—dollar bills, Champagne—just meant it was Sunday. It was permanent spring break, where you could sidle up to your rock idol at the Center Bar and revel in the general lawlessness that was Sin City in the early aughts.
What you’ll now experience in the same space, which recently opened as Virgin Hotels Las Vegas after closing in February 2020, is markedly different—a resort, you might say, for a new generation. Gone is the motorcycle owned by Nikki Sixx of Motley Crue and Britney Spears’ “Baby One More Time” schoolgirl outfit. In their place: desert-inspired décor, from a spare, Moroccan-inflected reception room and the tented Studio 54-meets-the-Kasbah inspired Shag Room lounge, to towering Saguaro cacti in planters along the periphery of the casino. “I’d like to think that we took it further from the original [Desert Modern] design intent, to a recognition and respect of the planet,” says Richard ‘Boz’ Bosworth, owner of Virgin Hotels Las Vegas. “You’re arriving to the sights and sounds of the desert. It’s the gems you see, the earth tones, the feeling of Gaia. We’re even toying with the idea of bringing in a Joshua Tree.”
Original post found here: https://www.cntraveler.com/story/virgin-hotels-las-vegas-first-in