Virgin Hotel plans to make bigger splash with ‘Unstoppable’ party

Resort executives had discussed hosting a second, larger-scale opening bash when they felt it was safe to do so. That time has arrived, according to Richard “Boz” Bosworth, president and CEO of the resort’s ownership group, JC Hospitality, LLC.

The “Unstoppable Weekend” party will open Thursday evening with an event headlined by Christina Aguilera at The Theater at Virgin Hotels and will continue through Sunday with other events, amenity openings and performances, Bosworth said.

Executives were waiting for COVID-19 social distancing and capacity restrictions to lift before holding the grand opening, Bosworth said.

“We wanted vibrancy. We wanted a party, and we wanted it to be safe,” he said. “And we felt it would have been irresponsible to have that level of a party when you had to have anywhere from 3- to 6-foot social distancing, or 75 percent capacity, or no dancing, or some of the very natural restrictions that were needed (to keep) our community healthy and safe.”

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