After tough times, Miracle Mile Shops turns 22
What started as a shopping center that “struggled” inside the former Aladdin has evolved into the Miracle Mile Shops — a more than one mile shopping and entertainment destination attached to Planet Hollywood that is celebrating its 22nd anniversary on Wednesday.
“It was originally part of the Aladdin, and it had some troubles when they originally opened,” said Brian Sorrentino, director at ROI Commercial Real Estate. “It struggled.”
The shops got a rebrand in 2007, changing names from Shops at Desert Passage to the current moniker. At the time, the Review-Journal reported that the “Moroccan-themed Shops at Desert Passage at the Aladdin was a financial disappointment almost from the day it opened in 2000.”
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