The Challenge

KDC was enlisted as the communications agency of record for Zero Fatalities in 2017, inheriting a program that had impressive awareness, but was challenged with declining media budgets and an increasing need to turn awareness into engagement and action.

OUR APPROACH

Going beyond a traditional PSA campaign, we introduced a traffic safety movement: Don’t Kill a Dream. The premise is that each time someone dies, their dream dies too. 311 Nevadans were killed on our roadways in 2017; that’s 311 dreams left unfulfilled. Don’t Kill a Dream was developed to build over time and strengthen each communication touchpoint by changing the dialog about traffic safety, encouraging conversation, participation and accountability. Since it’s inception, we have run multiple campaigns under the Don’t Kill a Dream umbrella, included a “Don’t Drive Impaired” campaign, and most recently a “Slow Down” anti-speeding campaign. These campaigns have combined traditional paid media, social media and public relations with heavy experiential and influencer components.

Results

Through strong relationships, we delivered in-kind influencers for Don’t Kill a Dream, securing an NFL athlete, a Vegas headliner, and a NASCAR driver to record PSAs about the importance of slowing down on our roadways; one video achieved viral status on social media, garnering over 1M views. Additionally, Don’t Kill a Dream was adopted by Zappos as an employee engagement program to talk about how the company cares about the safety of their 1500 employees.

Latest Tweet

  • RT : Necessities to driving safely: driving sober. Why? Because alcohol is a substance that reduces the function of the… https://t.co/uaSPxvYMlB

5230 W. Patrick Lane
Las Vegas, NV 89118

Phone: 702.737.3100
Email: info@kirvindoak.com

Phone: 702.737.3100
Email: info@kirvindoak.com