Festival is ready to breathe ‘Life’ into downtown Vegas in September

Jul 30, 2022

The annual Life Is Beautiful festival, which takes place in downtown Las Vegas Sept. 16 to 18, gratifies almost all of the senses. Guests hear the sound of music and comedy from multiple stages, see new murals and other artwork created each year and smell and taste the robust food and beverage offerings.

But more than that, guests — connecting with each other and the artists — also feel an unmistakable vibrancy of 18 city blocks brimming with optimism and innovation.

Finding the right mix of artists is the top priority for Craig Asher Nyman, head of music and live performances for Life Is Beautiful since its inception in 2013.

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